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I was trawling some old R32 Skyline advertising (you know, the crazy one with UFO's) and came across the "Feel the beat" marketing slogan they used (as you do) - after trying to find out some more about it I stumbled across the Nissan Japan wikipedia entry on the Japanese wikipedia site. It's VASTLY different to the English entry and goes into detail regarding naming conventions, marketeers catch phrases and other things I thought would be interesting to those that dig on that detail. http://ja.wikipedia.org/wiki/%E6%97%A5%E7%94%A3%E8%87%AA%E5%8B%95%E8%BB%8A (you'll need a native tongue or google translate) Main catchphrase ------------------------ Of the world Nissan (1960) Nissan Motor Co., Ltd. is aimed at creating a harmony between the people and the car (1970 -1973 years) Nissan is aiming to tomorrow of people and cars (1974 -1977 years) Of technology aimed at tomorrow's people and cars Nissan (1978 -1981 years) Of advanced technology to be loved in the world Nissan (1982) You are already running started to 21 century of advanced technology Nissan (1983 -1985 years) Of advanced technologies aimed at the 21st century Nissan (1985) Feel the Beat of more fun and feel remain the technology Nissan (1985 -1991 years) The car the kindness of LIFE TOGETHER human (1991 -1998 years) The joy of car (January 1999 - "Renault Nissan Alliance =" capital tie-up before) NISSAN, RE N A ISSAN CE ("Renault Nissan Alliance =" capital tie-up after -2000 year in April) SHIFT_the Future (11 January -2008 December 4, 2001) The possibility of SHIFT_the way you move the car, to the future. (March-year in November 2008 -2012) The excitement was not until now. SHIFT_ [11] (4 April - 2013 2012) The Innovation that excites exciting did not until now. (April 2013 - present) You can see from the Catch Phrases that the SHIFT_ campaign was probably the only global one (and coincides with the Renault thing) Does anyone remember the local marketeers with their "Come alive, come and drive, Nissan!" or "It's a Nissan, that's my car" hah. Anyway, thought it was interesting and wanted to share.