The PowerFC are a good computer, and up until recently the import market hasn't had much competition, it's nice to finally have some choice in ECU's.
I totally agree that each workshop will lean towards what they want to sell, because they feel more comfortable tuning it, and aslong as it makes the power without blowing up then all is good:D
I really think that Apexi should release the laptop software though, I see it as a major drawback IMHO, as not everyone has access to a Datalogit.