Still got lots of photos to go thru, so hopefully find a better shot in there somewhere.
From a photographers point of view, its to make your subject stand out. Show others something different than a normal head-shot. Its all about being creative i guess.
From a make-up artists point of view - well this is their creation, showing others that they can do something bold/striking, yet creative and effective for a photoshoot.
My gfs friend is just starting to make her portfolio, so i guess its a good start for her.