I personally believe that at least one executive should be at each "major" event. Thursday nights are cool if no one turns up, cause it's jsut a meet and greet and drive, nothing major.
But on a more serious note like the "massive skyline cruises" and the dyno day, not one executive turned up. I was actually quite cranky at that. Especially on the last MSC where there were 77 potential members for the club and no exec showed? Even if the club wasn't finalised, it still would have been a great marketing point to hand out flyers on the current state of the club.
I'm sorry to say, but I agree with Adrian and others on the whole "exec's not showing" at events thing. Even if you don't like a cruise down the coast, jump in someone elses car so you don't have to drive. And it's not that hard to stand around and watch cars get dynoed (specifically being a sponor's workshop and no exec shows). I understand people are busy and have lives/family, but we aren't all asking for all three to show, just one.
Just my 2cents too.