I still read HPI although I haven't renewed my subscription as yet. I usually wait for the next dvd to be released but I might just bite the bullet and get a torch or an American Hotrod box set instead.
I buy a stupid amount of car magazines - mostly to get ideas from other motoring publications - to see how they've shot a particular car or how they've approached a certain subject. I read a few non-motoring mags as well.
My staple, monthly diet includes;
HPI
Zoom
Fast Fours
Street Machine
Autosalon
Dragster
ADRM
Drags
...and a couple of mags from the 'states - Fastest Street Car and RPM Magazine.
There are some that I buy only occassionally which include;
Hot 4's
Drift Battle
2DMax
Street Commodores
Street Fords
SM Fords
Some I read inside out the day I buy 'em. Some I just flick and will stop to read something that catches my interest. Mostly, the same trends are popping up in many of the titles listed above. It's just the way of the world.
Regarding the Otomoto ads in HPI, you should remember a couple of things;
Firstly, if you had a product that you sold/imported AND you had access to a national, monthly publication that thousands of people bought, wouldn't YOU give yourself a rap?
Secondly, a page of advertising in your magazine for your own product/service/shop etc is lost income from another advertiser.
Lastly, the new products sections in magazines are almost ALWAYS dominated by advertisers that are in that magazine anyway. You would think that companies would be crying out to have their products in that section of the magazines to get a bit of free advertorial but it's just not the case. We have to struggle to get new stuff sometimes which leads me back to the first point - wouldn't YOU give yourself a rap in this situation?
As has been suggested earlier, email Ben @ Hpi/Zoom/Driftbattle/otomoto/whatever .com.au and let him know what you as a reader actually think. That's what the letters to the editor section is for.
Cheers,
Adrian