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Book on Nissan, Skylines and Carlos Ghosn

funkymonkey
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funkymonkey Grand Master

funkymonkey

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Its a japanese book that discuses Skylines, their role in Nissan's plans, and thier future. Its pretty in depth and well researched. Would make a good read... well for those of you that can read japanese ;)

Summary of book: Nissan has achieved its highest ever profits. But, it is the blind spot of Nissan which the former "NAVI" and "Motor Magazine" chief editor warns of in this book, and its repercussions to its fans.

Chapter 1 - Why Nissan sounds like this (Nissan, which has repeated takeovers and mergers by other companies). Why Nissan lapsed into the deficit

Chapter 2 - Reason Nissan Has been Loved (if it was a "Car", it was a Nissan)

The "Skyline myth"

Chapter 3 - Sign of the collapse of the myth ("R32" or subsequent models which were not connected with the New Generation)

Chapter 4 - Revival of Nissan, its newer models and public reaction

Chapter 5 - The next fan loved Nissan car (the next GTR)

(Well that's my loose translation anyways)

31141920.JPG

ISBN code: 4-484-03211-2

http://product.esbooks.co.jp/product/keywo...d?accd=31141920

If anyone has a copy of this book, i'd love to borrow it some day.

If the mods reckon this thread is better suited to the Japan section then please move it as you wish (that's you Rezz ol man) ;p

Rezz Grand Master

Rezz

Posted
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please move it as you wish (that's you Rezz ol man) ;p
tophat.jpg

Nah funky, I asked for priveleges to be able to move stuff from the General section ages ago but it went ignored...

Rezz Grand Master

Rezz

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Rezz in your signature you say "Ghosn... Ban him."

yet you own a skyline V34 . aka as the "Ghosn Age" skyline.

can you explain the connection, if there was any.

What the hell is a "V34" Skyline?

And, if you red my car details correctly, it says V35 Skyline Coupe *soon*... so I don't have one yet.

Besides, it's not as if Ghosn designed and built the V35 himself is it? There are still... believe it or not... Japanese people designing and building cars (ie: V35) at Nissan.

DaiOni Experienced

DaiOni

Posted
Posted

I believe this book is available in english, if it is the book I am thinking about. I often see it in my local kinokuniya bookshop here in japan (in the english section), but it doesn't interest me so much...

...here we go - possibly this book (it's the same topic, anyway):

Turnaround : How Carlos Ghosn Rescued Nissan

by David Magee

there's a pile of editorial reviews on amazon, hopefully this link will work:

http://www.amazon.com/exec/obidos/tg/detai...=glance&s=books

funkymonkey Grand Master

funkymonkey

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nah its not the same book... the one I pointedout is a direct criticism of Ghosn by a popular automotive journalist and it specifically concerns Skylines, Zeds and Silvia series cars.

The_Paladin Experienced

The_Paladin

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it's no surprise that nissian is going the way it is................cause where's all the money boys and girls??? rich americans, thats right. Infinity or something i think is what they call the exports to the us...........kinda like toyota and lexus...............

there's no point in making cars that will appeal to a demographic that can't afford them till they're 5-10 years old.....

eh, i'm probbaly talking crap...............

how did the 'super 100' R32 GTR's sold locally go? did they sell really quick? i'm very rusty on my history.........

T0nyGTSt Grand Master

T0nyGTSt

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how did the 'super 100' R32 GTR's sold locally go?  did they sell really quick?  i'm very rusty on my history.........

They stunk up the place until 1993!

You're right in an incoherent way. The #1 manufacturers make all the truly boring cars. So Nissan under the guise of Renault want to do the same thing. I can understand why they want to kill the R34 and S15 but it's not like I agree with all these level headed business decisions.

T.

The_Paladin Experienced

The_Paladin

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oh dont get me wrong, i think those cars are brilliant! but they dont appeal to the people with the vast amounts of money to buy them..............so therefore they're not going to build them.........

i guess the moral of the story is, if you want one of these cars is to get in quick, keep it well maintained to last the years and dont do a mine_datsun.......

Rezz Grand Master

Rezz

Posted
Posted

Paladin and TOnyGTSt: You're forgetting that during the late 1980's and the early 1990's, Japan was dangerously close to literally "owning" the whole world. Japans economy was so strong that they could pretty much do anything. This of course had a huge impact on the type of cars the big Japanese manufacturers were building. Really, really good cars... like the R32, 33, 34... well, the R34 was at the absolute end of the "good old days".

You're comparing old "Bubble economy" (and post-bubble economy) Japan cars to the "new, streamlined and minty fresh" Japan of the 21st century.

It's not just Renault coming in and f*cking up the worlds best car maker.

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