It's not going to be sold as the Holden Hummer.
Holden are simply importing them and selling them. They will remain the H3 Hummer.
I actually like these "vehicles" lol.
They are being imported as direct competitors to the Landcruiser, Pajero, Patrol etc. H3s aren't as massive as you guys think, they look bigger than they are due to the design (i.e, the designers wanted it to look like its bigger brothers), furthermore most people have a picture of H1 and H2 hummers in their heads......
Also all those complaining about the size, how do you deal with trucks, buses etc? They're a whole lot bigger!
In terms of marketing you'll be surprised how big the 4x4 market is (although it has slown down a bit), the car is expected to be priced at approximately 55k, which puts it in a similar range as its direct competitors. Expect it to sell AND sell well.
The same could be argued about GTRs, GTSTs or worse, GTSs.
Faulty logic in my opinion, people have different applications for their money.
Some people might just want a large 4WD and not a monster truck?