Nick, since the topic has swung this way, is it fair to suggest that the for sale section be modified for sellers to meet certain criteria in their profile. I know it's extra effort, and you guys all have a tough enough job but consider the following:
Before you can sell you must have a valid name and address and telephone number. These are hidden in your profile and are available to admins.
When a buyer makes an offer that is accepted they are given access for a short period to the sellers details (by the seller through a clicky button) in order to satisfy themselves that the seller is legitimate. This can be done by the buyer by taking the name and address and searching the white pages to ensure the home number given is a match. The buyer should call to ascertain a bogus address has not been used. Sellers must give a legitimate landline number to be able to meet this criteria.
It will be up to the buyers to ensure they check for legitimate details, as any old garbage can be entered just to allow a check to be passed for an ad to be posted. Only dodgy dealers have anything to hide from. Buyers have to give postal details for goods to be mailed so why not have sellers do the same. Essentially you remian anonymous until you allow someone to look at the hidden detail for a limited period of time.
I know there will be some tricky work to make this kind of thing happen, and I'm disgusted that there are scum that make us consider these measures, but this forum is too good to stop the trading just because of them. Just have a think about it and talk to the other mods. I think there may ne some value in the concept. I would be willing to do it. Traders will of course use their business details.
Cheers
Geoff