The increased price of fuel hasn't stopped me in the slightest! I really do think that what they are doing is just a stupid idea. I don't know how they came to the conclusion that it was failing, but I can imagine some idiot with graphs of information showing how much money v power isn't making, totally ignoring the fact that for 2 months you couldn't buy the stuff! Not to mention that before that it was a luck of draw to get it any day of the week. I used to drive through the servo on the way to work every morning to check if they had it.
All they have to look at is the fact that 100% of what was made, was sold. Also that a shortage of the stuff was quite big news! I don't know what factor has made them phase it out, but if it's financial, there's something they aren't telling us, cause that fuel sold better then hotcakes on a cold morning...