I bought mine because it was the best option at the time.In my eyes, still is.
Didn't have a lot of the features it does now (one of the reasons I bought it, free software updates).
Now has flat shift, launch control, anti lag and flex capabilities.
And at only 1800 delivered.
This was when the platinum pro plug in was only a couple of months old.
I'm on my 3rd tune (different set ups and engines), and still loving it.
Each to their own.