Who said that there's only windows?
Still, like boz said above, they make stuff idiot proof. The new apple cloud thing? FTP has been around for ages. FTP hasn't been around with a fancy interface that's idiotproof.
That being said, maybe its because i just haven't used the apple ecosystem, or maybe its due to my type of workload, but i still don't see how any of the stuff they sell would really enchance my usage. I'm stull a student and i'm in engineering so i end up using a lot of programs that would have a fit trying to run under the mac OS. However, compatability aside i'm still not seeing the great advantage.
What featurse that are unique to apples do you usually use, out of interest?