The first number basically tells you how quickly the oil will be circulated from a cold start. You need a 0 or 10 there.
The W isn't all that important, but it's hard to avoid. It means "Winter", but I'm not sure exactly how it works.
The second number tells you how well protected the engine is while running. It depends on the engine as to what number you need, but the Nissan spec is 30. You could go to a 40 if you like.
The other bit you need is the SAE specification. I think it's up to "SM" - anything above "SJ" should be ok. This is basically a measure of all the additives, and how well they should work.
Synthetic is probably the way to go, but a semi-synthetic or full mineral will still work.
Stick with the brand names - Mobil 1, Castrol, Penrite, etc - and you should be ok. Avoid the "generic" brands - K-Mart, Woolworths, Target and the like. The regular Woolies Catalogue can offer good prices for oil.