What I fail to understand:
Someone in Los Angeles comes up with a design, big companies make a couple of prototypes, they assess market reaction, they check the demographics, calculate the target market, make sales forecasts, do item cost and analyse profit and loss, swing into production and sub contract the item to a sweatshop in Phillipines/Thailand/India/Malaysia/Pakistan and then play them off against one another until they achieve a rock bottom unit price, they then have 100’s or thousands of this item made, it has the logo prominently displayed [Nike, Converse, Billabong, Mambo, Levi pick a flavour]. It is distributed around retail outlets around the world.
We walk in and spend our hard earned dollars on it because it appeals, or the man in the TV says we must have it to fix our miserable lives, then we will taste real success, we will be winners in life.
We try it on and it feels light, warm, comfortable, and for a fleeting moment we think we are the person our parents wanted us to be, we are sexy, we are intelligent, we are achievers.
We take it home and wear it with pride, but there is something wrong??? It is a basic flaw that occurs time and again, but nobody does a thing about it, don’t these people wear their own product, can’t they see the defect?
With all this research and product investment, within all this network, with all the resources at their disposal, there is no single genius.
Is this failure destined to haunt the retail therapist participant till the planets collide?
How can all these products get it so wrong and include a tag or label at the back of the neck, on the collar, that is made from recycled oyster shells!!!
Just about every garment I own has had the tag cut off because they annoy the bejesus out of me.