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Latest Mitsubishi Ad

OKBANANA

By OKBANANA,
in General Automotive Discussion

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OKBANANA Grand Master

OKBANANA

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Hey, Has anyone seen the latest Mitsubishi Magna ad, where it compares the Ford Falcon XR6 Sedan, Mitsubishi Magna and Holden Commodore SS (I think, correct me if im wrong). This is stupid? Mitsubishi are comparing a car (Magna) which is All Wheel Drive, and with the intention of creating a Rally bred car, too two Rear Wheel Drive cars which are clearly not meant for rally. And then Mitsubishi say that the RWD cars will not last through the first corner...well they wern't bloody made for this purpose, maybe they should compare it to a All Wheel Drive rally bred car such as the Subaru WRX (even though this would be stupid marketing). I find this ad just plain stupid in all ways... Just my thought add what you want...

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martydaman Mentor

martydaman

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lol, its mitsubishi's marketing campaign, they are not trying to show that its a crap car... actually quite the opposite.

If they were trying to show how crap the magna is they would have this kinda ad:

Mitsubishi's new AWD magna was compared to the R34 Skyline GTR. According to our tests, the magna was completly blown away by the GTR... in fact the Skyline ate the magna, the skyline is truly a far more better car. Why buy out crappy magna when you can get an R34 GTR??

Jeez, what a smart advertising campaign that would be

Duncan Grand Master

Duncan

Posted
Posted
Yeah but who would believe a Magna can take an XR6T and an SS in a straight line?

:bs!:  

T.

watch the ad again, the SS and XR6 beat the magna to the corner :D

I think its a good ad. There's too many people in Australia that think the only performance cars are V8 and RWD. Hopefully Mitsubishi make some people think twice.

OKBANANA Grand Master

OKBANANA

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There's too many people in Australia that think the only performance cars are V8 and RWD.  Hopefully Mitsubishi make some people think twice.

Also look at a GT-R that'll show them some AWD Performance. :D:rant:

200sx Explorer

200sx

Posted
Posted

The whole point is to market the product so that people will buy it, Mitsubishi are not going to make their product look bad if they want it to sell. They use the Commodore and Falcon because they're the main competitors and share the same target market as the Magna. So if a buyer was contemplating the idea of buying either of the 3, theyre hoping to make the buyer see an advantage in buying the Magna as opposed to the Commodore and Falcon. Why do you think Commodore ads and Falcon ads tend to make each themselves seem better than each other?

LiQuid IcE Experienced

LiQuid IcE

Posted
Posted

yeh your right.

its a stupid comparison. it doesn't apply to their target audience either.

how often to you go bush bashing in your family car.

plus I thought advertising the speed of cars was banned now?? I guess they advertising its cornerring though.

OKBANANA Grand Master

OKBANANA

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  • Author
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The whole point is to market the product so that people will buy it, Mitsubishi are not going to make their product look bad if they want it to sell. They use the Commodore and Falcon because they're the main competitors and share the same target market as the Magna. So if a buyer was contemplating the idea of buying either of the 3, theyre hoping to make the buyer see an advantage in buying the Magna as opposed to the Commodore and Falcon. Why do you think Commodore ads and Falcon ads tend to make each themselves seem better than each other?

I Know i was just expressing that AWD cars and RWD cars shouldn't be compared in that way.

R32_GODZILLA Proficient

R32_GODZILLA

Posted
Posted
nobody, are you sure its an XR6T, i thought it was a normal XR6

It looks like an XR8 to me by looking at the bonnet..........would you think holden will end up making a comeback commercial comparing the Coupe4 (4WD) with the Magna (4WD)?........would be an interesting comparision on dirt road. (well it would be a better comparison 4WD vs 4WD, rather than 4WD vs 2WD)

martydaman Mentor

martydaman

Posted
Posted

i think the ad campaign mistubishi launched is a very good one, it shows the advantages of AWD cars while at the same time showing the disadvantages of RWD's... im not saying that the magna is a better car coz of its AWDness but its a well planned ad on mitsubishi's part

lwells Grand Master

lwells

Posted
Posted
I Know i was just expressing that AWD cars and RWD cars shouldn't be compared in that way.

Why not? They are all sold as family sedans (or slightly upmarket versions of family sedans) at roughly the same price point.

The benefits of AWD are not just confined to the dirt track either, which is the point the ad makes. I think its a good ad personally, in fact I think whichever PR agency Mitsubishi uses makes some great ads.

LW.

Bax Rising Star

Bax

Posted
Posted

I like the ad, well, except for the gay voice over by rally boy.

But yeah, it should be good, an SS and an xr6t on that dirt road? that'd be worse then a stock v6 and a stock xr6;) Trying to get power down, you'd end up bogged haha

Hopefully it does appeal to some of the older folk.. Hey, if its 4wd you still can't take a 90^ dirt corner at 120km/h haha.

Annnnnnd I've forgotten what else I was going to say. Oh, thats it, back in 99-00 I went for a cruise in a Magna, around 8 hours driving, decent overtaking power, nice aerodynamics, ie when a semi goes past the other way you don't get blown around as much.. Was a tidy car, the shapes changed though and it looks dodgy these days. But good on them.

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