Seriously though those swirls are ALWAYS there. Doesn't matter if its a porsche with their magnetic paint or a old datto. The reason you can now see them is minute bits of dirt have become stuck in them. The clay bar will lift the dirt out of those swirls and the wax will seal it off.
DON'T get a detailer to take a "detail" to your car. Like i said, all they do is take a mild cut and polish and remove the top few layers of clear coat. Then you have all kinds of issues; milking, spotting, fading, peeling of the paint. This then becomes MUCH harder to keep looking nice (Ask Troy about this one).
Clay bar+Wax. Look after your paint and it will look after you.