Thanks for the replies guys.
I found a blown fuel pump fuse in the boot (i was looking at the wrong fuse box before), and put another one in and the pump primed. Relief!
BUT what to do now? I read the 'No voltage at fuel pump' thread (thanks Govich) and i'm wondering how to solve this. For my limited electonic knowledge, the pump relay is after the pump fuse, so what's making it blow?