Jump to content
SAU Community

Recommended Posts

Hi guys,

Please don't take this thread the wrong way... I just want to inform fellow SAUers of a situation that I've noticed since coming back from Japan:

Brand pronunciation.

First of all, I wanna address the 'so what? who gives a shit' crowd. Just imagine HSV takes off in Japan (they sell them there you know) and a whole underground HSV club gets started. After a while, one of you goes over to Japan to see this HSV club in Japan, and you notice that they all pronounce 'HSV' as "Hah-zive"... like they thought it was a proper word, not 3 seperate letters. Of course you're going to try and correct them. What would you do if they said "so what, everybody says 'Hah-zive' here so who cares?" You'd think they were pretty arrogant eh...

So I'll start with the #1 most miss pronounced:

#1 GReddy : In English, say "Greh-dee".

No ifs, no buts, no 'but it's got a capital G and R..." it makes no difference.

#2 BRIDE : In English, say "Bridd" (as in 'SYD-ney'), not "Bree-day"! The whole Bree-day thing was started by HPI magazine, and I'm sorry Ben Ellis, it's wrong.

#3 Cusco : In English, say Koos-co. Not 'Kuss-ko.

#4 Apex(i) : It's 'APECKS"... plain and simple. Don't pronounce the small 'i' as that actually stands for 'integration' and isn't required. Incidently, Apex has changed it's business name to 'APEXERA' recently.

There are more, but I'll leave it at that for now.

Link to comment
https://www.sau.com.au/forums/topic/105828-brand-pronunciation/
Share on other sites

  • Replies 63
  • Created
  • Last Reply

Top Posters In This Topic

Is the air thin up there mate? where does one find such a high horse? :(

Gotta rember that the Japs cant even pronounce r d or l after all.

must admit i do say "gee ready" but they get what i mean and htats waht matters isnt it?

Edited by Boostzor

that's it, better go register SukairinesOsturaria.com now if this keeps up.

Although I must admit, I'd feel like a twat calling something that's spelt "Bride"... "Bridd". I mean... if its spelt like the regular church going veil wearing type of bride, I'd tend to pronounce it like that, regardless of what old man Ben says in HPI.

Japanese words that have been spelt in English I can see why they'd need to be correctly pronounced... things like "Watanabe", or "Kakimoto". But I don't see the logic in telling english speaking people how to mispronounce english words like "Bride", just because some bunch of japanese PR reps couldn't pronounce it properly in the first place.

Don't take any offense to this Rezz (as you sometimes do to my posts), but do you see what I'm getting at?

Oh and also, can you please educate the masses how to say "Stagea" and "Cefiro" in proper Japlish?

#4 Apex(i) : It's 'APECKS"... plain and simple. Don't pronounce the small 'i' as that actually stands for 'integration' and isn't required. Incidently, Apex has changed it's business name to 'APEXERA' recently.

I think I gots pretty much all of those down :(

Also Apexi can be pronounced 'APEX-EYE' is I'm not mistaken.....and maybe I am

Boostzor: I found my high horse at www.skooledyourass.com it even has the 'rocking feature' legs...

Funky: Whats more weird, saying 'Bride' as in the marriage type when referring to seats, or saying 'Bridd'? I've never been able to find out the story behind the name, but something tells me the 'e' was never meant to be there... although now being back in Australia, I know where you're coming from. There... I didn't take offence :(

Topaz: I met with an Apexi sales rep (he came to my house) while in Japan and introduced himself as "Apecks no Moriguchi desu" (Mr Morigucji from Apex). I asked "why don't you say the 'i'?" and he said they never pronounce it... even showed me the katakana spelling on his business card... no 'i'.

Ok, Shan ere goes:

Stagea: In English, it's exactly as you'd think it was "Stay-g-ah".

Cefiro: "Seh-fee-roh"... most people get this one right!!! Why?

#5 Veilside: "Vay-ill-side". Another marriage reference... but cool company anyway.

hehe thanks rezzeh, so its not "apex" as in the Apex of a power curve ot the prime power output in a powerband?

No, I think the guy who founded APEXERA (changed name remember) was referring to the highest point on his missuses erect nipples? Something like that :(

It's all down to the translation & pronounciation of it all. Speaking to a guy today who has a 32R & a Celsior, his cousin can read Japanese writing so he got her to read something in the celsior. She looked & instantly said "Shifto lock". He said oh, shift lock. She says, yeah thats what I said. And he says no, you said shifto lock. To us, it's shift lock. To them, shifto lock to translate to english. They write & read a bit differently so there will always be things like this.

To me, you are going to know what the other person is on about, you are not going to lose a limb for saying GReddy the wrong way, and so what? Who gives a shit. :(

Who gives a shit.  :P

I do, and at least a few other people on here. It's really sad isn't it?

edit:

Just to clarify, I didn't come on here to 'sell' to people the idea of correctly pronouncing Japanese brand names. Some people have always wondered about this. So here you are... the way the Japanese say it.

If you don't care/think it's pointless, I'd appreciate it if you stay out of the thread.

Edited by Rezz

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now



  • Similar Content

  • Latest Posts

    • Next, remove the upper and lower radiator hoses, both are held with a spring clamp. While you are under there, tackle the Auto Trans cooler lines.  Again both are held on with spring clamps, and as mentioned above you should cap them on the radiator side with an 8mm cap, and on the car side loop them with a length of 8mm pipe - this will stop you losing a dangerous amount of AT fluid during the rest of the job If you've been meaning to add a sender for AT trans temp, this is a great time to do it; put a sender fitting into the passenger side line as that is the inlet to the cooler/radiator.
    • Next you need to remove the intake duct (as with pretty much every job on these cars), it is a series of clips you gently remove with a flat bladed screwdriver. They do get brittle with time and can break, and I have not found a decent quality aftermarket one that fits (they are all too soft or flimsy and don't last either) but the nissan ones are a couple of bucks each (ouch).  Once the clips are off (either 8 or 10, I didn't check) you lift the intake duct out and will see the reservoirs Undo the line into the radiator side cap (some bent needle nosed piers are awesome for spring clamps) and then remove the 4x 10m nuts that hold both in place.  I didn't get these pics, but remove the line under the radiator reservoir (spring clamp again) then remove that reservoir. Then you can get at the intake reservoir, same thing, spring clamp underneath then remove it. BTW This is a great time to put in a larger (+70%) combined reservoir that AMS makes..... https://www.amsperformance.com/product/q50-q60-red-alpha-coolant-expansion-tank/ They also make an Infiniti branded and part# version if that is your thing
    • To drain the Intake Heat Exchanger, there is a crappy drain plug in front of the driver's side front tyre: You should use the largest headed phillips screwdriver you had, and in my case I needed vice grips on the hose above as the plug was tight (tighter than it needed to be, since it has an o-ring seal).  After you have a tray down and open the drain, open the intake heat exchanger reservoir cap (drivers side one) and you should get a couple of litres of coolant To get to the radiator, you need to remove the plastic engine undertray. It is held on with a series of 10mm headed bolts and some clips. For the radiator, there is another type of crappy drain (kind of like a plastic banjo bolt) and you should attach a length of hose to direct the stream of coolant per this pic (otherwise the coolant hits the rad support and goes everywhere). The drain is on the rear of the radiator on the driver's side and a bit hard to find. Put a big tray or bucket down (5l won't be enough) and slowly unscrew the fitting by hand. You only want to remove it far enough for coolant to flow, it you unscrew it right out the whole fitting and direction pipe will come off and you will get a coolant bath (yum!). Undo the radiator reservoir cap and it should empty about 8l
    • So, this shouldn't be such a mission, but there were a few tricks so I thought I'd post up a DIY for it. This was on a Q50 Red Sport but I doubt any other V37 model is very different (maybe just less steps for the intake heat exchanger hoses) I pulled the radiator out to flush it because the car was running hot at the track, but obviously the same steps apply for changing a radiator for any reason including an upgrade. If you are removing the radiator, you of course need to drain and refill, so have 5+ litres of blue coolant ready. You also need to drain the intake heat exchanger to remove the radiator so you will need a couple of litres for that as well. You will also need something to deal with the auto transmission lines, I used 2x 8mm rubber caps on the radiator side, and a short length of 8mm pipe on the car side.....unless you can block these lines quickly you will loose AT fluid and it may be enough to hurt the transmission if you don't refill it. 2 other tools that really help dealing with coolant lines and spring clamps are Bent Needle Nose pliers Hose pliers Between them they will reduce the frustration (and injury) potential by about 1000% Other than that....lets go... "First, jack up your car". Yes really, and put it safely on stands. If you are not confident doing that you need to give this job to a mechanic
    • If the forester is anything like our old 2007 GTB Liberty, I could near on run ling Long's and "rate them", as no matter what, it just hung to the road, even when abusing it in a hard launch in the wet, or throwing it at corners.
×
×
  • Create New...