Nissan's On The Hunt For Grey Importers

[dmac_25]

To:

Nissan Staff

Date:

13 March 2008

From:

<H3 style="MARGIN: 0cm 0cm 0pt">Colin Buckley</H3>Company Secretary

CC:

Subject:

GT-R (R35) INTELLIGENCE

By now almost all of you have had exposure to the new GT-R (R35), which is proposed to be on sale in Australia in the first half of 2009. It is a sensational vehicle for Nissan in Australia, and I know that Ross Booth (General Manager Marketing) and his team are working hard to ensure the vehicle is a huge marketing and sales success.

The fact of commercial life is that Nissan will face competition for our GT-R customers from “grey vehicle” importers, automotive workshops, and other fringe dwellers. The window from these “grey vehicle” competitors is capped to when Nissan obtains “full volume certification” for the GT-R (R35) model. We expect to have that Government certification by early 2009 (about 10 – 11 months).

We have already had a number of items of intelligence sent to me already which is heartening.

What can Nissan do to stop these “grey car importers” stealing our customers and selling R35 GT-Rs?

There are some countermeasures being put in place, but what we really need is good intelligence!

Intelligence

Your eyes, ears and contacts can go a long way to detect sales activity and promotion of GT-R (R35) vehicles by Australian or Japanese parties. We are focused on the R35 rather than older Skyline models (R32 – 33 – 34) or other Nissan models (e.g. Silvias).

I am asking for your assistance – should you find any worthwhile intelligence, please send it to the following email address: [email protected] or call me on 0397974120.

It could be photos (found or your own) of GT-R vehicles, information from friends or relatives, chat lines, blogs, car forums, names of businesses, individuals promoting GT-R (R35) sales, Internet sites of businesses, eBay auctions, etc. Almost anything related to promoting these businesses’ own sales or displays of the GT-R (R35).

If the intelligence is in hard copy, please send it to me by internal mail, marked ‘GT-R Intelligence.’

Should any of the intelligence received lead to stopping potential damage or loss to Nissan Australia, then an appropriate “reward” will be made to those employees.

I look forward to your enthusiasm and co-operation in gathering intelligence that will contribute to making Nissan’s launch and sales of the GT-R (R35) a huge success.

Colin Buckley

COMPANY SECRETARY

Tel: 03 9797 4120

Fax: 03 9797 4409

Email: [email protected]

[R338OY]

You can't be serious? Do you work for Nissan?

I've got some "GTR Intelligence" for ya. It's called SAU.

This one's going to be lapped up.

Edited March 13, 2008 by R338OY

[dmac_25]

You can't be serious? Do you work for Nissan?

I've got some "GTR Intelligence" for ya. It's called SAU.

This one's going to be lapped up.

Colin Buckley is my great uncle's sister.

[Beer Baron]

lol, "fringe dwellers"? that's not very nice. not very nice at all.

[giant]

I MIGHT JUST GRAB THIS AND GET IT THROWN INTO THE MEDIA, I THINK

[thommo]

anyone else thinkin bout emailing that address...?

i could find some "intelligence" for them...

[Beer Baron]

Russ, I am thinking about turning you in mate and collect on this reward. feel free to turn me in also and maybe we can both cash in?? good times.

[NISMO]

haha - Baron dwells in fringe's.

What the f**k do they think they're going to do?

Threaten importers?

Bust some caps in some a$$es?

They can get all the intelligence they like but at the end of the day, as long as those importing are doing so legally, there will always be people such as those on these forums who can see the potential benifit in importing privately.

Personally if i had the money to consider an R35 I would go with Nissan Aus every day of the week. But others won't so again, what are they going to do about it?

[Gav]

Watching thread with interest

[lingeringsoul]

Beer Baron, you're going down!!!! but I am open to bribery with any items of interest.

[Zoggy]

wow dude. I dont think that e-mail is for our eyes.

" What can Nissan do to stop these “grey car importers” stealing our customers and selling R35 GT-Rs? ""

hahaha umm i got an idea, how about Nissan sending a few this way ...

Edited March 13, 2008 by Zoggy

[JH32]

Looks like a scare tactic by Nissan as they know that emails like this will penetrate into the enthusiast scene through its workforce. There's nothing they can do as long as the cars are imported into Australia legally.

[DRD-00F]

fuck that... that's low!

Nissan up to their old tricks it seems...

I have a strange feeling that email address is going to get bombed with porn sites...

[Dirty32]

Watching thread with interest

As am I...

I know it wont happen - But i say that we Boycott!!!! hahaha.

[Beer Baron]

I wonder if nissan ever considered working with us fringe dwellers instead of contstantly trying to work us over? perhaps had we been included in information, and launch and treated like normal people there would be less of a market for SEVS and race only R35 GTR imports?

[nuffsaid]

strange indeed, maybe people would rather buy the car from an importer if it means a normal spec'd version, not a detuned one from Nissan Aust? similar to what happens with the S15

[R34]

anyone else thinkin bout emailing that address...?

i could find some "intelligence" for them...

Yep..The dickhe#d we can innundate his inbox assuming this is not a hoax

[hungry6]

LOL. Hrmmmm "Our GTR buyer?" I think someone out must be poking in the right places for Nissan to be this hysteria about their GTR sales. "I still stand today, that I made the right decision to cancel my order!!!!!" Because I saw this coming from ages back and I got flamed from plenty of members here for bagging out the R35..

The most part is that, alot of the current GTR owner believes, they are the target demographics of the R35 sales, or believes they are owe in someway of lifting the GTR legend ontt the pesdestal. By way of cheaper pricing of the current car.

The email above just confirm my position with nissan and their business approach. So I will never buy a OZ. delivered R35 GTR

Because Nissan have got to get it into their head that, the GTR maybebe great and good, but it aint the be all or end all in sport cars.

The one area that will hurt the price of the current GTR is the percieved images in the general public eyes.

Scenario 1. You rolls up to a 5 star establishment and a 911 and GTR rocks up at the same time and their is only one car parking space left. I wonder which driver will be walking from further down the rd.

[Beer Baron]

To NISSAN, with all my love:

[gts-4 dreamer]

whoever gets there first ? usually anyways.

im no fan of either of them.. but I would till enjoy thrashing hte shit out of them both for a short time.