Jump to content
SAU Community

Recommended Posts

Hi guys,

Please don't take this thread the wrong way... I just want to inform fellow SAUers of a situation that I've noticed since coming back from Japan:

Brand pronunciation.

First of all, I wanna address the 'so what? who gives a shit' crowd. Just imagine HSV takes off in Japan (they sell them there you know) and a whole underground HSV club gets started. After a while, one of you goes over to Japan to see this HSV club in Japan, and you notice that they all pronounce 'HSV' as "Hah-zive"... like they thought it was a proper word, not 3 seperate letters. Of course you're going to try and correct them. What would you do if they said "so what, everybody says 'Hah-zive' here so who cares?" You'd think they were pretty arrogant eh...

So I'll start with the #1 most miss pronounced:

#1 GReddy : In English, say "Greh-dee".

No ifs, no buts, no 'but it's got a capital G and R..." it makes no difference.

#2 BRIDE : In English, say "Bridd" (as in 'SYD-ney'), not "Bree-day"! The whole Bree-day thing was started by HPI magazine, and I'm sorry Ben Ellis, it's wrong.

#3 Cusco : In English, say Koos-co. Not 'Kuss-ko.

#4 Apex(i) : It's 'APECKS"... plain and simple. Don't pronounce the small 'i' as that actually stands for 'integration' and isn't required. Incidently, Apex has changed it's business name to 'APEXERA' recently.

There are more, but I'll leave it at that for now.

Link to comment
https://www.sau.com.au/forums/topic/105828-brand-pronunciation/
Share on other sites

  • Replies 63
  • Created
  • Last Reply

Top Posters In This Topic

Is the air thin up there mate? where does one find such a high horse? :(

Gotta rember that the Japs cant even pronounce r d or l after all.

must admit i do say "gee ready" but they get what i mean and htats waht matters isnt it?

Edited by Boostzor

that's it, better go register SukairinesOsturaria.com now if this keeps up.

Although I must admit, I'd feel like a twat calling something that's spelt "Bride"... "Bridd". I mean... if its spelt like the regular church going veil wearing type of bride, I'd tend to pronounce it like that, regardless of what old man Ben says in HPI.

Japanese words that have been spelt in English I can see why they'd need to be correctly pronounced... things like "Watanabe", or "Kakimoto". But I don't see the logic in telling english speaking people how to mispronounce english words like "Bride", just because some bunch of japanese PR reps couldn't pronounce it properly in the first place.

Don't take any offense to this Rezz (as you sometimes do to my posts), but do you see what I'm getting at?

Oh and also, can you please educate the masses how to say "Stagea" and "Cefiro" in proper Japlish?

#4 Apex(i) : It's 'APECKS"... plain and simple. Don't pronounce the small 'i' as that actually stands for 'integration' and isn't required. Incidently, Apex has changed it's business name to 'APEXERA' recently.

I think I gots pretty much all of those down :(

Also Apexi can be pronounced 'APEX-EYE' is I'm not mistaken.....and maybe I am

Boostzor: I found my high horse at www.skooledyourass.com it even has the 'rocking feature' legs...

Funky: Whats more weird, saying 'Bride' as in the marriage type when referring to seats, or saying 'Bridd'? I've never been able to find out the story behind the name, but something tells me the 'e' was never meant to be there... although now being back in Australia, I know where you're coming from. There... I didn't take offence :(

Topaz: I met with an Apexi sales rep (he came to my house) while in Japan and introduced himself as "Apecks no Moriguchi desu" (Mr Morigucji from Apex). I asked "why don't you say the 'i'?" and he said they never pronounce it... even showed me the katakana spelling on his business card... no 'i'.

Ok, Shan ere goes:

Stagea: In English, it's exactly as you'd think it was "Stay-g-ah".

Cefiro: "Seh-fee-roh"... most people get this one right!!! Why?

#5 Veilside: "Vay-ill-side". Another marriage reference... but cool company anyway.

hehe thanks rezzeh, so its not "apex" as in the Apex of a power curve ot the prime power output in a powerband?

No, I think the guy who founded APEXERA (changed name remember) was referring to the highest point on his missuses erect nipples? Something like that :(

It's all down to the translation & pronounciation of it all. Speaking to a guy today who has a 32R & a Celsior, his cousin can read Japanese writing so he got her to read something in the celsior. She looked & instantly said "Shifto lock". He said oh, shift lock. She says, yeah thats what I said. And he says no, you said shifto lock. To us, it's shift lock. To them, shifto lock to translate to english. They write & read a bit differently so there will always be things like this.

To me, you are going to know what the other person is on about, you are not going to lose a limb for saying GReddy the wrong way, and so what? Who gives a shit. :(

Who gives a shit.  :P

I do, and at least a few other people on here. It's really sad isn't it?

edit:

Just to clarify, I didn't come on here to 'sell' to people the idea of correctly pronouncing Japanese brand names. Some people have always wondered about this. So here you are... the way the Japanese say it.

If you don't care/think it's pointless, I'd appreciate it if you stay out of the thread.

Edited by Rezz

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now



  • Similar Content

  • Latest Posts

    • So, I started this repair and got as far as "fixing" the holes with some fibreglass. God all those years working on boats came back quickly. I decided I'd reach out to some rust guys just to see what they would say about it. I came across a guy about 40 mins away and went to see him. He said the windscreen needs to come out, that there might be some more bits around the windscreen and he'd quote them at the time. But his quote was $300 to remove and replace windscreen and $3k for the damage he can see. He said he could respray the roof for $1200 and the bonnet for another $800 (somebody has previously rattle canned it, its horrendous). This is $5300 + any small additional bits. It's a lot, I get that and the name of one of my fave youtube channels 'Not Economically Viable' comes to mind.  I'm not being financially rational, but I've taken him up on the quote. He's opening a new shop in November with more room, so we're waiting for that. I'll leave the currently missing headliner out until then. I'm looking forward to it being fixed and having the paint looking nice again (lots of clear coat issues on the roof too). / flame suit on.
    • Oh and some up-and-comings; New rear drivers wheel bearing. I'll do that this weekend while the diff is out. The car is already up and the d/c axles and missing exhaust will help with space. This is the last bearing for me to do and I've been dragging my feet on it. I also have some new EBC blue stuff pads for the car and some new brake fluid. I haven't ever flushed the fluid in this car and looking forward to it. I have 600 degree fluid to put in. Not exactly "race fluid" but better than the typical stuff I have been using.
    • A proper clutch/plate type mechanical diff with quite a lot of pre-load and high locking % is better for drifting. Much more consistent in its behaviour. A helical can be annoyingly vague and inconsistent in how it responds under the sorts of abuse found in drifting.
    • Some updates here. I pulled the entire interior out, minus some trim to respray the seats with Colourlock dye. It turned out really nice though I accidentally let the dog in the car after and she scratched up the front seat.  This is what it looked like before, the colour was just washing out everywhere but thankfully the leather was in good nic. Then after the respray   And after the bloody dog jumped in The headliner is out waiting to be retrimmed, but it will stay out now until Nov - see why below. I replaced the stereo/headunit with a period-styled Android headunit. I have no after pics, but I'll get some. This is because of the missing pixels. I tried to fix this twice with replacement ribbon cables but couldn't. Also the bluetooth interface I'd bought for this was crap. Then there's the rusty roof. Pics and info in this other thread. I have decided to get this repaired professionally, but I'll update that thread. This is why the headliner will stay out for now. I'll be getting the roof and bonnet resprayed at the same time the rust is fixed. I also had an interesting issue with my drivers door lock.  For a small period I was having issues getting any 12v power to the car - I mean *any*. It would have no dash lights, nothing. It happened while I was at the shops and I couldn't get in the car. So, we had 2 problems. The most pressing here is that I was locked out. I have only a single physical key hole on the car, the drivers door and no amount of turning would unlock the car. Surely it doesn't need power for this? The second issue is why am I losing all power periodically, The battery isn't dead, its almost like the battery isn't even there. Two issues that were surprisingly easy to fix. You fellow BMW over-engineering lovers will appreciate this. The lock in the door has 5 states; mechanical lock, electric lock, neutral, electric unlock, mechanical unlock achieved at -90 degrees, -45 degrees, 0 degrees, 45 degrees and 90 degrees. Although, the unlock is towards the front of the car, so opposite for LHD countries. Sticking the key in and turning 45 left or right is what is used 99% of the time. It activates the central locking etc. 90 degrees is for dead battery access and, obvs, only un/locks the one door. But because the mechanical lock is never used and is 27 years old, it seizes up. I was totally unable to turn the key far enough to get to the mechanical unlock (At the time of locking myself out, I didn't even know this was a thing). I eventually did it with some vicegrips and teflon spray.  I made a quick vid for other E39 peeps.   The battery issue is totally new to me also - It wasn't making sufficient contact between the post and the terminal. The terminal was bolted on tight, but the car wouldn't have power. After checking the battery with my multimeter I accidentally contacted the terminal and the battery post and the car got power. The battery was only a few years old and in good condition. I cleaned the post and the terminal with a wire brush, bolted it back on tight and never had the issue again. I'm still surprised that despite having solid contact it didn't work. Also, the car was getting Warragamba sized pools of water in the back when it rained. My initial concern was another rust problem. But when I went out on Weds while it was raining and while I had no headliner in I could see a steady stream of water coming through the roof mounted aerial. As this aerial is for the (now removed) car phone I pulled it out and whacked a blanking grommet in the hole. It seems fine now. I'm thinking I might get the hole permanently filled when the rust is fixed. Moving forward and things in progress; The tailgate needs some attention. I have taken all the trim off to clean it all and address some small rust spots. I have partially done all of this but I'll finish it up hopefully this weekend. As all the trim are now entirely devoid of trim clips I have bought a heap of strong velcro and I'm hoping it does a good enough job as any of this trim in good condition is super expensive and usually in Europe as we dont have many of the wagons here. Suspension and brakes!!! This is exciting. In the front; New control arms New sway bar links New lower Eibach springs (the only modification I'm planning on this car) M Sport shocks (these came with the car and will replace the longer shocks in the car) New top mounts Used 540i calipers (stock brakes suck!) New 540i disks and pads (22x296 mm for 528 and 30x334 mm for 540i) New front wheel bearings (thank all that is holy for bolt on bearings!) Annnnd in the back; New control arms New sway bar links Adjustable air suspension arms (fool the car into what the current height is so the self levelling suspension can match the new front ride height) New ball joints I'll also be doing a brake fluid flush while I'm in there. I'm planning on switching the car over to the 16's that came with it so I can clean up and respray the M Sport 17's. They've lost a lot of colour over the years and have some gutter rash. None of this will start until the E90 is back.
    • You mean you will regret it for drifting duties? I don't quite follow.
×
×
  • Create New...