Jump to content
SAU Community

Recommended Posts

Hi guys,

Please don't take this thread the wrong way... I just want to inform fellow SAUers of a situation that I've noticed since coming back from Japan:

Brand pronunciation.

First of all, I wanna address the 'so what? who gives a shit' crowd. Just imagine HSV takes off in Japan (they sell them there you know) and a whole underground HSV club gets started. After a while, one of you goes over to Japan to see this HSV club in Japan, and you notice that they all pronounce 'HSV' as "Hah-zive"... like they thought it was a proper word, not 3 seperate letters. Of course you're going to try and correct them. What would you do if they said "so what, everybody says 'Hah-zive' here so who cares?" You'd think they were pretty arrogant eh...

So I'll start with the #1 most miss pronounced:

#1 GReddy : In English, say "Greh-dee".

No ifs, no buts, no 'but it's got a capital G and R..." it makes no difference.

#2 BRIDE : In English, say "Bridd" (as in 'SYD-ney'), not "Bree-day"! The whole Bree-day thing was started by HPI magazine, and I'm sorry Ben Ellis, it's wrong.

#3 Cusco : In English, say Koos-co. Not 'Kuss-ko.

#4 Apex(i) : It's 'APECKS"... plain and simple. Don't pronounce the small 'i' as that actually stands for 'integration' and isn't required. Incidently, Apex has changed it's business name to 'APEXERA' recently.

There are more, but I'll leave it at that for now.

Link to comment
https://www.sau.com.au/forums/topic/105828-brand-pronunciation/
Share on other sites

  • Replies 63
  • Created
  • Last Reply

Top Posters In This Topic

Is the air thin up there mate? where does one find such a high horse? :(

Gotta rember that the Japs cant even pronounce r d or l after all.

must admit i do say "gee ready" but they get what i mean and htats waht matters isnt it?

Edited by Boostzor

that's it, better go register SukairinesOsturaria.com now if this keeps up.

Although I must admit, I'd feel like a twat calling something that's spelt "Bride"... "Bridd". I mean... if its spelt like the regular church going veil wearing type of bride, I'd tend to pronounce it like that, regardless of what old man Ben says in HPI.

Japanese words that have been spelt in English I can see why they'd need to be correctly pronounced... things like "Watanabe", or "Kakimoto". But I don't see the logic in telling english speaking people how to mispronounce english words like "Bride", just because some bunch of japanese PR reps couldn't pronounce it properly in the first place.

Don't take any offense to this Rezz (as you sometimes do to my posts), but do you see what I'm getting at?

Oh and also, can you please educate the masses how to say "Stagea" and "Cefiro" in proper Japlish?

#4 Apex(i) : It's 'APECKS"... plain and simple. Don't pronounce the small 'i' as that actually stands for 'integration' and isn't required. Incidently, Apex has changed it's business name to 'APEXERA' recently.

I think I gots pretty much all of those down :(

Also Apexi can be pronounced 'APEX-EYE' is I'm not mistaken.....and maybe I am

Boostzor: I found my high horse at www.skooledyourass.com it even has the 'rocking feature' legs...

Funky: Whats more weird, saying 'Bride' as in the marriage type when referring to seats, or saying 'Bridd'? I've never been able to find out the story behind the name, but something tells me the 'e' was never meant to be there... although now being back in Australia, I know where you're coming from. There... I didn't take offence :(

Topaz: I met with an Apexi sales rep (he came to my house) while in Japan and introduced himself as "Apecks no Moriguchi desu" (Mr Morigucji from Apex). I asked "why don't you say the 'i'?" and he said they never pronounce it... even showed me the katakana spelling on his business card... no 'i'.

Ok, Shan ere goes:

Stagea: In English, it's exactly as you'd think it was "Stay-g-ah".

Cefiro: "Seh-fee-roh"... most people get this one right!!! Why?

#5 Veilside: "Vay-ill-side". Another marriage reference... but cool company anyway.

hehe thanks rezzeh, so its not "apex" as in the Apex of a power curve ot the prime power output in a powerband?

No, I think the guy who founded APEXERA (changed name remember) was referring to the highest point on his missuses erect nipples? Something like that :(

It's all down to the translation & pronounciation of it all. Speaking to a guy today who has a 32R & a Celsior, his cousin can read Japanese writing so he got her to read something in the celsior. She looked & instantly said "Shifto lock". He said oh, shift lock. She says, yeah thats what I said. And he says no, you said shifto lock. To us, it's shift lock. To them, shifto lock to translate to english. They write & read a bit differently so there will always be things like this.

To me, you are going to know what the other person is on about, you are not going to lose a limb for saying GReddy the wrong way, and so what? Who gives a shit. :(

Who gives a shit.  :P

I do, and at least a few other people on here. It's really sad isn't it?

edit:

Just to clarify, I didn't come on here to 'sell' to people the idea of correctly pronouncing Japanese brand names. Some people have always wondered about this. So here you are... the way the Japanese say it.

If you don't care/think it's pointless, I'd appreciate it if you stay out of the thread.

Edited by Rezz

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now



  • Similar Content

  • Latest Posts

    • GCG is a good company, they're a major distributor for Garrett in Japan as well.
    • Nah, OEM washer bottle and brake fluid reservoirs are fine I don't know what it is with the plastic that Mazda used, some plastics, like the washer bottle and brake fluid res are fine, and still look new after 20 years use, where as the coolant expansion tank, and PS reservoir, that I replaced with new OEM items when I first got the car, turned yellow and started getting brittle a few years later If the dirty yellow stained plastics didn't trigger me there wouldn't be an issue, but they did, much like the battery bracket....... Meh As for going back to work full time to support car stuff, nope, why, because I own a Mazda NC MX5, not a Nissan R series Skyline 🤣
    • I've never heard of CJ-motor, so can't advise you on them. I'd just go straight to GCG for a GCG highflow though. Seems no point to use a middleman. I'm somewhat surprised that the price on the CJ site is lower than the GCG retail price. Even though CJ would get a discount of some sort, you would hardly expect them to give up so much margin. Maybe the price is out of date? Having said that "I'd go to GCG"...when I did my highflow, I went to Hypergear. I did this https://hypergearturbos.com/product/rb25dethighflow/#tab-dyno-results with the R34 OP6 450HP profile. With the BB centre (extra $400) and intially with the standard boost actuator, but I eventually got him to send me the high pressure one when I got to the point of being able to actually use it. Ends up costing the same sort of money as the GCG highflow, but this is, of course, the turbo that I KNOW has a shorter length core and so moves the comp cover rearwards. The GCG apparently doesn't do that. My mechanic also swears by the GCG highflow, given that we have another turbo rebuilder who does something essentialy the same as theirs, using Garrett wheels. He says it stands up at really low revs and makes good power. I haven't pushed my HG highflow past ~240-250rwkW yet (should have a little more in it, but unclear how much) and it does have a fairly gentle boost ramp. OK, it's much better now that I have gotten my boost controller tuned up on it.  A lot of my earlier unhappiness was because I couldn't keep the wastegate flap as closed as it needed to be (including some mechanical issues). I'd still prefer it to boost up nearly as quickly as the stocker, and it certainly a bit slower than that. So maybe the GCG one is worth the first look (for you).
    • Ok thanks 🙂 I will higly consider this. Any "known" company for a good reviews and experience to send that off? Is that CJ-motor good one? Or go straight to GCG site? I need to use VPN to even find some of those "shops" let alone access them 🙂 
    • You can literally put in as much WMI as it takes to quench the combustion totally (and then back it off a little, obviously), and it will keep making more and more power. The power comes from the cooling effect of the water (and the meth) and the extra fuel (the meth, which also has massive octane). It is effectively exactly like running E85. One might be slightly better than the other, but they are damn close. But with either you can lean on the boost or the timing (or both) waaaay more than with just petrol and the results are similar. Here's the first thing I googled for an anecdotal bit of evidence. Can't access the attachment without being a gold member, but it is there for the getting if able to, or searched up elsewise perhaps. https://www.hpacademy.com/forum/general-tuning-discussion/show/wmi-vs-e85/
×
×
  • Create New...