That was one of my first thoughts about the interior of a sports car.... Whats with all the Buttons? and the speakers inbetween the rear passenger seats!?? Its a bit like a Mitsubishi 3000GT Interior.
I personally hope the V-Spec edition is more about business and less gimmick...
With a factory ECU taking control of almost everything on the car I'd say piggyback units such as the eManage and F-CON will be the dominating units we see on the R35.