All about marketing: http://www.1st-in-synthetics.com/is_your_s...y_synthetic.htm
I'll just quote the relevant paragraph. Pretty much describes the North American market and how they are allowed to market a blended Group III oil as synthetic
Last year, Castrol (Swingdon, U.K.) and Mobil (Fairfax, VA) brought the debate over what is “synthetic” into view, as Mobil challenged Castrol’s replacement of polyalphaolephins (PAOs) with hydroisomerized waxes in their synthetic formulations. Exactly one year after the National Advertising Division (NAD) of the Council of Better Business Bureaus’ ruling in April 1999, upholding Castrol’s position that wax isomerates could be called synthetic, Petro-Canada (Toronto) advertised it would be referring to its very high viscosity index (VHVI) basestocks as a synthetic in the North American market. These products fall into the same API group (Group III) as wax isomerates, but could vary significantly in quality from wax isomerates. This market roar by Petro-Canada has carried a quiet undertone of moves from PAO to VHVI technology by several engine oil marketers.