Because every car is different. Yes a similar car with the same turbo etc may have a map that you can use as a starting point but the point of a good tune is to tailor it to your own setup. A dyno is a great tool but not absolutely necessary, I have had a tuner do a great job with a wide band,knock detector, exhaust gas temp meter and an ecu with logging capability on a road tune. The dangers are two fold - you need someone to drive while you tune and you will find yourself going at illegal speeds on a public road. You won't know the KW you are making at the wheels but for yourself that is not so important - there are plenty of ways to measure performance - but if you are going to do it for paying customers they may want to see charts at some point.